PinnedNamEvaluating Design Choices: Conjoint Analysis and Experience ProfilesOriginally designed to study consumer product preferences, conjoint analysis is a versatile methodology that is less commonly used in user…5 min read·Sep 6, 2023----
NaminUX CollectiveAsynchronous usability tests: how to keep users engaged?Asking a qualitative researcher what they dread the most, there is a high chance you might hear: a disengaged participant.7 min read·Jun 27, 2021----
NaminUX CollectiveA/B testing sounds really good in theory, but…You probably have seen this illustration: two boxes side by side, one denoted with the letter ‘A’ and the other, ‘B’. These boxes would…5 min read·Jun 16, 2021--1--1
NamA First-person Account of Designing with the BodyIn talking about ‘becoming-with¹’, that is the practice of multispecies worlding and recuperating, the difficulties perhaps manifest…3 min read·May 25, 2020----